Last but not least, Allen said that the new collaboration will bring thrilling experiences for racing fans. At the same time, he pointed out that the new deal will help connect with more fans around the world. He revealed that the new partnership with Oracle Red Bull Racing reaffirms the company’s commitment to join forces with the best-in-class organizations that are a part of sports, music and entertainment. Jim Allen, HRI’s chairman, shared his excitement in a recent statement. We’ve teamed up with ahead of the #MiamiGP 🤩 #F1 #RedBullRacing /OBDbw9FM0N- Hard Rock Cafe The Deal Brings Excitement to the Duo Those experiences will be delivered via special sim racing rigs placed in multiple Hard Rock properties. By joining forces with the esports counterpart of the leading racing team, HRI will bring unrivaled virtual racing experiences to fans. The recent partnership includes collaboration between HRI and Oracle Red Bull Racing’s leading esports team. Moreover, the company’s logo will be featured on the team’s RB18 car as well. As a part of the collaboration, Hard Rock’s branding will be visible on the race suits of the Oracle Red Bull Racing drivers. Collaborating, HRI and Oracle Red Bull Racing will create “inspiring, immersive and exhilarating experiences for fans, focused on Grand Prix weekends across the 23-race calendar.” The new deal will see HRI become the go-to race day location for many race fans around the world.
What’s more, the new partnership comes just in time for the famous Miami Grand Prix. The multi-year agreement between the duo will create unique experiences for racing fans around the world who will be able to enjoy races at HRI’s casinos, hotels, retail outlets and integrated resorts.
Under the terms of the new collaboration, HRI becomes an Official Team and Viewing Partner for the F1 team. Oracle Red Bull Racing Names HRI Official Team, Viewing Partner The announcement came Thursday and sees the duo join forces to bring the F1 thrill to racing fans around the globe. The global casino, entertainment and gambling company, Hard Rock International (HRI) announced a new partnership with Oracle Red Bull Racing.
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